Paid Search + Search Engine Marketing​

What is Paid Search + SEM?

SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. In the past, search engine marketing was a term used to describe both search engine optimization (SEO) and paid search. But now, it almost always refers only to paid search marketing.

Is Search Engine Marketing Essential to My Business?

Yes. Smart brands and companies use SEM to show up exactly where and when their consumers are looking for them. According to Google, there are more than 3.5B searches done per day and 50% of consumers will visit a store within one day of a local search on their smartphone, making search a high impact, data rich channel for brands.

OUR BRAINS EXPLAINED

How our SEM Campaigns Work

01

Client Briefing

We start by talking with you about your SEM goals and how we can achieve them together as well as answering any questions you may have

 

 

 

02

SEM Strategy Meeting with Team

After meeting with you we set up a strategy meeting with the selected team dedicated to your campaign. We use this time to explore what SEM strategy works best for your campaign

 

03

Audience Analysis

Your dedicated team then collects psychographic, demographic and shopping data including CRM, social, real-time product inventory, pricing, cross-channel performance, and third party information to build out a robust audience identity

04

Keyword Analysis

We use our tailored SEM strategy to guide keyword selection. Using suggested keyword selection we run a deep analysis to find what else to add and what to remove.

 

 

05

Predictable Model Creation

We use data collected to build predictive models, identifying the patterns of the ideal audience, such as when they are searching, on what device, and during what time of day

 

 

06

Ad Implementation and Reporting

Using everything from previous steps our team brings your SEM campaign to life and sends it through for bid learning analysis and postage. We will then send weekly reports on how its doing and set goals achieved

Satisfied Clients

Our Other Services

Search Engine Optimization

Powerful SEO packages that will get your business found on Google and provide an advantage over your competitors.

Social Media Marketing

Let’s bring your social media game plan to a whole new level. We create highly optimized social media properties that will engage your best prospects and generate interest in your business be it large or small.

Web Design + Development

“Highly secure websites that look great on all screen sizes and help generate leads and sales for your business. Why settle for less?

Talk to us about your Paid Search/ SEM Strategy NOW!

Helping small businesses get new customers is what we do. Whether through an innovative website or creative marketing solutions, our mission is to make your business thrive by providing unmatched value and quality

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